Over the past eight years, we've added many gummies, and more recently, lemonades and bars. That's why we thought it would be fun to share our most beloved products with you, also known as our Yummygums heroes. Always wondered how these products came about and why they're so incredibly popular? Read on!

Eat your hair healthy

"How wonderful would it be to create your own gummy that nourishes your hair from the inside out?" This question was on our minds from the very beginning of Yummygums. A quest for the best vitamins led to a list of excellent ingredients. Biotin, to support hair growth, selenium for healthy and strong hair, bamboo extract for shiny hair, folic acid for healthy hair follicles, and several other vitamins that contribute to strong hair. After several rounds of testing, we found the perfect formula for our Hair gummies —and, importantly, a delicious flavor.

We regularly receive before-and-after photos from customers. In 2020, we conducted a customer survey and found that 80% noticed results after a three-month treatment. The Beauty Shortlist Awards annually recognize the best products in natural beauty and wellness. These independent awards are presented by experts from the beauty, wellness, and eco-lifestyle worlds. That same year, Yummygums Hair also won the Best Supplement Award.

Multivitamins

When it comes to daily vitamins, there's perhaps one thing that's most important: sticking with it. What better way to incorporate such a boring vitamin into your routine than by making it a party? Thanks to the delicious fruit flavors. You won't forget to take them anymore. It's no wonder then that the Yummygums multivitamin category, consisting of the Multi , Kids Multi , Mommy Multi , and Vegan Iron Complex , is such a hit with Yummygums users.

However, Mommy Multi wasn't an immediate favorite among users. Why, you might wonder? Morning sickness and a sweet, distinctive papaya flavor didn't go well together for everyone. Perhaps we should have thought about that a bit more.

This just goes to show that honest feedback can be a gift. With the input from the target group, it was time to create and test new samples. In 2022, we relaunched Mommy, this time sugar-free and with raspberry flavor. Much more accessible for mommies-to-be.

Vegan fish oil with a delicious taste

Fish oil... just the word probably conjures up certain associations (yuck!). Creating a vegan fish oil supplement that's also delicious was one of our biggest challenges.

Together with various experts and suppliers, we explored the possibilities and conducted extensive testing. Ultimately, we discovered Omega-3 DHA from microalgae, called Nu-Mega™ DHA. Nu-Mega™ delivers high-quality, microencapsulated Omega-3 DHA, designed to provide high levels of DHA in a stable and easily absorbed form. Finally, we added a refreshing citrus flavor. Thanks to Vegan Omega-3 gummies, we can now offer even those who don't eat fish a positive experience.