About Yummygums | Vitamin gummies for everybody

Feel your best

OUR MISSION

EMPOWER YOU TO ENJOY
HEALTHY LIVING

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Yummygums aims for you to enjoy every step in the correct direction. By making supplements fun and tasty, we provide you with a routine that you can genuinely adhere to. Moreover, it encourages you to stay committed to self-care.

Yummygums embraces the power of routine and encourages a healthy lifestyle. Through taste and enjoyment. In doing so, we simplify the path for you to attain your objectives.

Our objective? Introducing everyone to the best form of self-care.

Concious · good for everyone

Our vitamin gummies are carefully formulated and contain only high-quality ingredients. Our products are 100% vegan, sugar-free and contain no artificial colours or flavours. They are also free of allergens such as gluten or lactose. We are here for everyone to support their healthy routine.

Tasty · yummy gummies 🍒

Flavour comes first. In addition to vitamins, our gummies contain delicious fruit flavours like raspberry, cherry, lemon and blackberry. This means every gummy is an enjoyable moment and you can take it with great pleasure.

Easy · routines to stick to

We like to make it simple for you. Our products are precisely tailored to specific health goals.

They are easy chewable, which makes them effortless to take, wherever and whenever you want.

Never run out of gummies again? With a flexible and non-binding Yummygums subscription, you can automatically receive your gummies at home periodically. This way, your healthy routine remains unimpeded.

Founder Story

“IF THIS EXISTED AT THE TIME…”

“...then we would have really gotten off to a flying start. In January 2017 we thought: new year, new opportunities. We shook things up and began with a sports program. Daily exercise and a strict dietary plan with supplements. We were proud of this step, but we soon stopped taking the pills. There was no motivation to take them, and we kept forgetting. The result, a cupboard full of opened, half-full bottles. Sound familiar ;)?”

Michel & Luuk believed that it could be different. Taking those daily pills, admittedly, isn’t something to forward to. So, they began the search for a solution that was better and more enjoyable. Their mission: to establish a healthy routine that's effortlessly sustainable every day. The initial Yummygums were created in 2017, and since then, they’ve developed a collection of vitamin gummies to take pride in. In essence: looking after your well-being? Now, that's genuinely something to look forward to.

Michel Kobus en Luuk van Hoogstraaten founders Yummygums vitamine gummies

RETHINK YOUR SUPPLEMENT ROUTINE

THE TEAM

PEEK INTO THE KITCHEN

CO-OWNER / CFO

Ruben

"Seeing people become enthusiastic about Yummygums is highly infectious for me! It's great that we have a tasty and healthy product that also looks fantastic and is well-received.”

CO-OWNER / CMO

Frank

“In my previous company, we provided a service and weren't very concerned about the experience. I love Yummygums because I can work every day with a great product that makes our customers happy to be with us.”

BRAND MARKETING

Sanne

“The energy and positive mentality of Yummygums is what I like the most. Every day we put out products that people love and benefit from (including me!). That really gives me a boost.”

Founder / Content

Luuk

"From an early age, I had a passion for creativity and organization. At Yummygums, that passion comes together. Through design, imagery, and text, I bring our brand to life. As a bridge between creatives, I ensure a harmonious whole."

Founder / Design

Michel

"I focus on measurable web design and shape Yummygums' online experience. Every detail impacts the customer journey, which I find fascinating. As we grow, so does our impact. It's amazing to witness."

BRAND MARKETING

Annabel

“We shape the Yummygums experience with events, campaigns and fun collaborations. We are introducing more and more people to the vibrant world full of taste, colour and energy!”

ONLINE MARKETING

Dieke

"In the world of emails, I bring Yummygums to life. Every click brings us closer to the customer. With strategy and content, I ensure our brand stands out. We'll probably run into each other."

ONLINE MARKETING

Alex

"Every day, I'm focused on reaching our current Yummygums customers online and, more importantly, introducing new consumers to us. Being visible in the right place at the right time is my goal."

DESIGN

Nadia

"What I love about my spot on the Yummygums design team is shaping the vibrant, colourful world the brand has. Designing for such a lively brand with a great mission is super cool!"

ONLINE MARKETING

Floor

"From intern to email wizard: I bring our story to life with creativity. Every email is a step towards a larger community. I love going to work with joy every day and learning."

SALES

Ruben

"Europe is my playground, Yummygums is my trump card. With great confidence and a rolodex full of potential partners, I navigate through countries and retail channels. With every call, I make taste accessible to everyone."

PRODUCT

Tim

"My passion? Perfecting Yummygums. Formulas, ingredients, and flavours – every detail contributes to our quality. From new health trends to vitamin classics, I bring them to life!"

COMMUNITY

Julian

"The Yummygums community is growing, and we notice that in customer service! It's fun and hard work. Every day, we can make a direct difference with the customer. It feels good."

COMMUNITY

Daan

"Hey! Maybe we've already met. From questions to fixes, I'm ready every day to ensure you have a top-notch Yummygums experience. I enjoy being close to customers and having a direct impact."

OFFICE DOG

Kiki

"Lounging, snoring, begging for snacks - my daily routine. Sometimes, I get eye-rolls from colleagues, but actually, I'm indispensable. Through ups and downs, I'm a rock in the storm!"