About Yummygums | Vitamin gummies for everybody

Feel good

OUR MISSION

HEALTHY LIVING
MAKE IT FUN

At Yummygums, we bring flavor, color, and fun to your health routine with the tastiest supplements. Healthy living boring or difficult? Not with us. We make it fun and easy to maintain a healthy lifestyle. Our products make taking care of yourself something you look forward to every day.

Conscious · good for everyone

At Yummygums, we take health seriously. Our products are carefully formulated with high-quality ingredients, extensively tested for quality, taste, and texture, and comply with all European regulations. Wherever possible, they are vegan, sugar-free, and free from artificial colors and flavors. This way, we make healthy living accessible to everyone.

Delicious · tasty supplements 🍒

Taste is paramount. Our products, from gummies to lemonades and bars, are enhanced with delicious fruit flavors like raspberry, cherry, lemon, and blackberry. This makes healthy living not only easy but also something you look forward to every day.

Easy · routines you can stick to

We like to make things simple for you. That's why our products are precisely tailored to specific health goals.

Plus, they're deliciously chewable and easy to take, wherever and whenever you want. Order Yummygums online or buy them at one of over 1,000 retailers, such as Etos, Albert Heijn, and Vitaminstore.

Never run out of gummies again? With a flexible, no-obligation Yummygums subscription, you'll automatically receive your gummies at home periodically. This way, nothing will get in the way of your healthy routine.

Founder Story

"if this existed back then...

"...then we would have really had a flying start." In 2017, our founders Michel & Luuk decided to change course: "New year, new opportunities!" With a strict exercise program and vitamin pills, they set to work with great enthusiasm. But they soon found that swallowing pills was boring and difficult to maintain. The result? Half-empty jars in the kitchen drawer.

That had to change: something more fun and accessible—a routine you'd enjoy maintaining. That's how Yummygums was born: cheerful supplements with delicious flavors that make taking care of yourself something to look forward to. Today, Yummygums helps people enjoy healthy living—every single day.

HEALTH CAN BE THIS FUN

MAKE HEALTHY

LIFE IS A PARTY

CO-OWNER / CFO

Ruben

Seeing people get excited about Yummygums is incredibly infectious for me! It's great that we have a tasty and healthy product that also looks great and is a hit.

CO-OWNER / CMO

Frank

"In my previous company, we provided a service and paid little attention to customer experience. I love Yummygums because I can work every day on a beautiful product that our customers love."

SALES

Renske

I approach every challenge with enthusiasm and creativity. I focus on building strong relationships with our (r)etailers and partners, with whom we achieve year-over-year growth. Bringing our brand to life on the (virtual) shop floor, so that our customers can find us in many places, energizes me.

FOUNDER / UX & DESIGN

Michel

I focus on measurable web design and shape Yummygums' online experience. Every detail influences the customer experience, which I find fascinating. As we grow, so does our impact. That's wonderful to see.

FOUNDER / CREATIVE LEAD

Luke

"From an early age, I developed a passion for creation and organization. At Yummygums, these two come together. I bring our brand to life through design, imagery, and copy. As a bridge between creatives, I create a harmonious whole."

ONLINE MARKETING

Floor

From intern to CRM marketer: I combine customer data with creative ideas to create email campaigns that truly delight recipients. Every new flow helps strengthen our customer relationships and grow the community.

ONLINE MARKETING

Charlotte

"Every day I'm working on reaching our current yummygummers online, and even more importantly, introducing new consumers to us. Being visible in the right place at the right time—that's my goal."

PRODUCT DEVELOPMENT

Tim

My passion? Perfecting yummy gums. Formulas, ingredients, and flavors—every detail contributes to our quality. From new health trends to vitamin classics, I bring them to life!

INFLUENCER MARKETING

Stasia

No collaboration is too big or too small for Yummygums! Through great collaborations, fun press kits, and engaging events, I'm building a strong and diverse community of content creators and ambassadors.

COMMUNITY

Julian

The Yummygums community is growing, and we're definitely noticing that in customer service! It's fun and hard work. We can make a direct difference for our customers every day. That feels good.