"...then we would have really had a flying start." In 2017, our founders Michel and Luuk decided to change course: "New year, new opportunities!" With a strict exercise program and vitamin pills, they set to work with great enthusiasm. But they soon found taking pills tedious and difficult to maintain. The result? Half-empty jars in the kitchen drawer.

A wonderful plan

That had to change: something more fun and accessible—a routine you can maintain with pleasure and ease. That's how Yummygums was born: cheerful supplements with delicious flavors that make taking care of yourself something to look forward to. Today, Yummygums helps people enjoy healthy living—every day.

Our first product: Multi

In 2017, the first product launch took place: a multivitamin in the form of a delicious gummy. Initially marketed as Multi Plus, it was later renamed Multi+ and is now known as Multi.

Back then, our Multi gummies still contained sugar, but of course, this could be improved. Since 2022, the Multi has been sugar-free, just like most of our product range. Since its launch, the Multi has been one of our most popular products, and it's no wonder: this gummie is the perfect first step in building your vitamin routine.

31 products later…

Over the past eight years, we've added quite a few products. From a Beauty line with products like collagen and Glowing Skin gummies to the popular Hair , Omega-3 Vegan , and Mommy Multi gummies . The children's range has also expanded. In addition to the Kids Multi, you can now also find Kids Omega-3 Vegan and Kids Magnesium here.

Our range currently consists of 27 products. This is because we've discontinued four products. Do you remember the Energy, Menopause, Immunity, or K2 drops?

Yummygums, more than just gummies!

In 2024, we took a major step: we launched a Lemonade line. It consists of four hydrating lemonades, each with a specific function. These include Clear Protein Lemonade , Magnesium Lemonade , Collagen Beauty Lemonade , and Gut Support Lemonade .

Last year, we also launched our first raw fruit & nut bar, with 2.5 grams of collagen per bar . And now, for our eighth anniversary, we're launching our second product in this category: the Matcha Energy Bar ! It contains vitamin B12 and ceremonial-grade matcha for a nutritious boost on the go.

We can't reveal too much yet, but behind the scenes, we're busy exploring which supplement categories we can add even more delicious flavors and fun to. So, stay tuned!

Innovation Lab

The Innovation Lab was also established in 2024. This lab is the starting point for delicious, innovative formulas that strive to gain a place as part of our regular product range. Current products are also examined here. New flavors, different formulas, you name it.

These products are developed based on input from our users and feature an innovative, trendy formula. The special thing is that after launch, they have the opportunity to be included in our regular range... or not! Of course, just like our regular gummies, they are carefully formulated and comply with all European regulations.

Our Apple Cider Vinegar gummies are the first success story from the Lab: after 9 months, this product received a new label, in the style of our other products, and a permanent spot in our Wellbeing category!

Also available in stores at Etos, Vitaminstore and Albert Heijn

You might have seen us in a store before, as we've been available at Etos since 2020. Our range has grown considerably, and since February 2025, you can shop no fewer than 18 (!) of our products at Etos.

In 2022, we added a selection of our products to Vitaminstore, and in 2024, we even secured a spot in over 800 Albert Heijn stores!

More than 125,000 Yummygummers

For eight years, we've been passionately working to make your health routines more enjoyable. With a loyal fan base in the Netherlands and Belgium, we're surprised every day with positive feedback and messages. From users who can't imagine life without our supplements, to subscribers who have been enjoying the benefits of a subscription for years. We hope to make many more people happy with our gummies, sugar-free lemonades, and bars in the coming years!